# LuminaForge

> We review how the business actually runs. Then we fix the leaks. LuminaForge is a remote-first US business automation company. Nick reviews how the business actually runs, ranks the leaks, then applies the right technique: a workflow, better visibility, an agent that drafts, shared context (MCP), or a faster site. Serving businesses nationwide across the United States.

## Company
- Name: LuminaForge (alternate: LuminaForge.AI)
- Canonical URL: https://luminaforge.ai
- Email: hello@luminaforge.ai
- Phone: +1 417 619 1800 (+14176191800)
- Founded: 2026
- Founder / CEO: Nick Hennemann
- Service area: United States (remote-first, nationwide)
- Headquarters: Springfield, MO 65809, United States (no street address published)
- Related Springfield company / sister brand: [We&Co](https://weandco.org)

## Disambiguation
LuminaForge (LuminaForge.AI) at luminaforge.ai is a Springfield, Missouri business automation company founded in 2026 by Nick Hennemann. It reviews how US service businesses actually run, then applies techniques: Process review, Automations & Workflows, Search & AI Visibility including Generative Engine Optimization (GEO), Agents (including shared context), Website, and Agency work. It is not luminaforge.com, not Lumina Forge lighting, not Lumina Forge Consulting in Toronto, not LuminaForge Studio, and not github.com/luminai-org/LuminaForge.

Who we are:
- Legal name: SASSE LLC d/b/a LuminaForge.AI
- Canonical site: https://luminaforge.ai (LuminaForge.AI)
- Founder / CEO: Nick Hennemann
- Headquarters: Springfield, Missouri 65809, United States
- Founded: 2026
- What we are: a remote-first business automation company. Diagnostic-first process reviews, then techniques: Automations & Workflows, Search & AI Visibility including Generative Engine Optimization (GEO), Agents (including shared context), Website, and Agency work

Who we are not:
- luminaforge.com (unrelated)
- Lumina Forge lighting brands
- Lumina Forge Consulting (Toronto)
- LuminaForge Studio
- github.com/luminai-org/LuminaForge (unrelated open-source project)

## Services
- [Process review](https://luminaforge.ai/services/process-review): We review how the business actually runs. Then we fix the leaks. Nick sits with you, maps the processes, and ranks where time, leads, and follow-through fall through. We quote custom work after we understand the need.
- [Automations & Workflows](https://luminaforge.ai/services/automations): Review the process, then wire the workflow. Intake, follow-up, booking, and internal workflows that match how the business actually runs. Custom after we understand the process.
- [Search & AI Visibility](https://luminaforge.ai/services/search-ai-visibility): SEO and citation work so people and AI find the same business. SEO plus Generative Engine Optimization / AI citations in one offer: technical SEO, Search Console reporting, people-first content, and honest multi-engine citation monitoring. Custom after we understand the need.
- [Agents](https://luminaforge.ai/services/agents): Named specialists that draft. Your people decide. Role-scoped agents for front desk, follow-up, intake, and booking. Shared context (MCP) is scoped here when tools disagree on facts. Custom after we understand the need.
- [Website](https://luminaforge.ai/services/web-development): A faster site when the review says the front door is the leak. Premium Next.js marketing sites and web apps. Phone-fast pages, Core Web Vitals in the green. A technique, not the whole product. Custom after we understand the need.
- [Agencies](https://luminaforge.ai/services/agencies): The same review motion for peer firms. Your clients stay yours. Process review plus Automations, visibility, Agents with shared context, and Website for peer agencies. Your clients stay yours. Custom after we understand the need. No public package.

## Citable stats
- Core Web Vitals: Green (source: https://web.dev/articles/vitals)
- Lighthouse floor: 96+ (source: https://developer.chrome.com/docs/lighthouse/performance/performance-scoring)
- AI crawlers invited: 12+ (source: https://luminaforge.ai/robots.txt)
- Answer surfaces: 5+ (source: https://luminaforge.ai/services/search-ai-visibility)

## Topic clusters (resources)
- Generative Engine Optimization: pillar [What is Generative Engine Optimization (GEO) — and why it eats SEO from below](https://luminaforge.ai/resources/what-is-generative-engine-optimization) · hub https://luminaforge.ai/resources/topics/geo-fundamentals · service https://luminaforge.ai/services/search-ai-visibility
  - [How to get cited by ChatGPT and Perplexity](https://luminaforge.ai/resources/how-to-get-cited-by-chatgpt-and-perplexity)
  - [AI crawler policy for GEO — search=yes, ai-train=no, and full Disallow](https://luminaforge.ai/resources/ai-crawler-policy-for-geo)
  - [Topic clusters for GEO and SEO — semantic content that AI can cite](https://luminaforge.ai/resources/topic-clusters-for-geo-and-seo)
- Answer Engine Optimization: pillar [What is Answer Engine Optimization (AEO)?](https://luminaforge.ai/resources/what-is-answer-engine-optimization) · hub https://luminaforge.ai/resources/topics/aeo-fundamentals · service https://luminaforge.ai/services/search-ai-visibility
  - [SEO vs GEO vs AEO — three disciplines, one engine strategy](https://luminaforge.ai/resources/seo-vs-geo-vs-aeo)
  - [What Google’s June 2026 SEO docs mean for AEO and GEO](https://luminaforge.ai/resources/google-june-2026-seo-geo-aeo-guidance)
- Search & AI Visibility strategy: pillar [SEO vs GEO vs AEO — three disciplines, one engine strategy](https://luminaforge.ai/resources/seo-vs-geo-vs-aeo) · hub https://luminaforge.ai/resources/topics/discipline-strategy · service https://luminaforge.ai/services/search-ai-visibility
  - [What Google’s June 2026 SEO docs mean for AEO and GEO](https://luminaforge.ai/resources/google-june-2026-seo-geo-aeo-guidance)
  - [What is Answer Engine Optimization (AEO)?](https://luminaforge.ai/resources/what-is-answer-engine-optimization)
  - [Topic clusters for GEO and SEO — semantic content that AI can cite](https://luminaforge.ai/resources/topic-clusters-for-geo-and-seo)
- Search & AI Visibility delivery: pillar [GEO agency pricing — what Generative Engine Optimization costs in 2026](https://luminaforge.ai/resources/geo-agency-pricing) · hub https://luminaforge.ai/resources/topics/geo-operations · service https://luminaforge.ai/services/search-ai-visibility
  - [How to get cited by ChatGPT and Perplexity](https://luminaforge.ai/resources/how-to-get-cited-by-chatgpt-and-perplexity)
- Search & AI Visibility for home services: pillar [GEO for plumbers — a home-services guide](https://luminaforge.ai/resources/geo-for-home-services) · hub https://luminaforge.ai/resources/topics/vertical-home-services · service https://luminaforge.ai/services/search-ai-visibility
- Topic clusters and semantic SEO: pillar [Topic clusters for GEO and SEO — semantic content that AI can cite](https://luminaforge.ai/resources/topic-clusters-for-geo-and-seo) · hub https://luminaforge.ai/resources/topics/content-architecture · service https://luminaforge.ai/services/search-ai-visibility
  - [SEO vs GEO vs AEO — three disciplines, one engine strategy](https://luminaforge.ai/resources/seo-vs-geo-vs-aeo)
  - [What is Generative Engine Optimization (GEO) — and why it eats SEO from below](https://luminaforge.ai/resources/what-is-generative-engine-optimization)
- Platform migration for AI search: pillar [WordPress and Wix vs Next.js for AI search — why page builders hit a GEO ceiling](https://luminaforge.ai/resources/wordpress-wix-vs-next-js-for-ai-search) · hub https://luminaforge.ai/resources/topics/platform-performance · service https://luminaforge.ai/services/web-development
  - [What is Generative Engine Optimization (GEO) — and why it eats SEO from below](https://luminaforge.ai/resources/what-is-generative-engine-optimization)
  - [How to get cited by ChatGPT and Perplexity](https://luminaforge.ai/resources/how-to-get-cited-by-chatgpt-and-perplexity)
  - [SEO vs GEO vs AEO — three disciplines, one engine strategy](https://luminaforge.ai/resources/seo-vs-geo-vs-aeo)
- Case studies are on request via a process review or contact. They are not listed as public proof on this brief.

## Service area hubs (city landers)
Remote-first nationwide; HQ Springfield, MO. Index: https://luminaforge.ai/service-areas

- Springfield, MO hub: https://luminaforge.ai/springfield-mo-digital-marketing
  - Neighborhoods served in copy: Downtown Springfield, Battlefield, Republic, Nixa, Ozark, Willard, Rogersville
  - LuminaForge is headquartered in Springfield, Missouri. Local clients get the same Next.js 16 stack we ship nationwide — with on-the-ground context for 417 service businesses, Medicare brokers, and home-services brands that need emergency-intent SEO and GEO.
  - Deepened service landers: https://luminaforge.ai/springfield-mo-web-development, https://luminaforge.ai/springfield-mo-search-ai-visibility, https://luminaforge.ai/springfield-mo-agents
- Kansas City, MO hub: https://luminaforge.ai/kansas-city-mo-digital-marketing
  - Neighborhoods served in copy: Crossroads, Country Club Plaza, Brookside, North Kansas City, Overland Park, Lee's Summit
  - Kansas City brands compete in a crowded agency market. LuminaForge differentiates with measurable Core Web Vitals, llms.txt discovery files, and FAQPage schema built for AI Overviews — not WordPress retainer bloat.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- St. Louis, MO hub: https://luminaforge.ai/st-louis-mo-digital-marketing
  - Neighborhoods served in copy: Central West End, Clayton, The Loop, Soulard, Chesterfield, O'Fallon
  - St. Louis companies often maintain legacy CMS sites that stall local pack growth. LuminaForge rebuilds on Next.js with city-level service landers, citation-ready FAQs, and transparent performance reporting.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Nashville, TN hub: https://luminaforge.ai/nashville-tn-digital-marketing
  - Neighborhoods served in copy: Downtown Nashville, The Gulch, East Nashville, Green Hills, Franklin, Brentwood
  - Nashville's agency scene is loud on promises and quiet on proof. LuminaForge publishes live Lighthouse and citation data on /transparency and engineers every metro lander for AI assistants — the layer most Franklin-style SEO shops still treat as a menu label.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Dallas, TX hub: https://luminaforge.ai/dallas-tx-digital-marketing
  - Neighborhoods served in copy: Downtown Dallas, Uptown, Deep Ellum, Plano, Frisco, Fort Worth Cultural District
  - DFW operators need sites that survive mobile-heavy local search and AI answer engines. LuminaForge ships sub-90KB home budgets, structured Service schema with areaServed, and location-specific FAQ blocks — remote-first with Texas-speed delivery.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Chicago, IL hub: https://luminaforge.ai/chicago-il-digital-marketing
  - Neighborhoods served in copy: The Loop, River North, Wicker Park, Lincoln Park, Evanston, Naperville
  - Chicago buyers expect enterprise polish without enterprise timelines. LuminaForge pairs Midwest pragmatism with a Next.js case-study site — every engagement inherits the same SEO, GEO, and AEO infrastructure you are reading on luminaforge.ai.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Denver, CO hub: https://luminaforge.ai/denver-co-digital-marketing
  - Neighborhoods served in copy: LoDo, RiNo, Cherry Creek, Capitol Hill, Boulder, Aurora
  - Front Range startups and professional services firms outgrow template sites fast. LuminaForge builds answer-ready topic clusters, AI crawler allow lists, and city×service internal links that compound — without cloning the same paragraph across Colorado pages.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Atlanta, GA hub: https://luminaforge.ai/atlanta-ga-digital-marketing
  - Neighborhoods served in copy: Midtown, Buckhead, Old Fourth Ward, Decatur, Sandy Springs, Alpharetta
  - Atlanta's B2B and home-services markets reward fast sites and extractable FAQs. LuminaForge documents outcomes on /work, tracks AI citations on /transparency, and never claims rankings we cannot verify.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Phoenix, AZ hub: https://luminaforge.ai/phoenix-az-digital-marketing
  - Neighborhoods served in copy: Downtown Phoenix, Scottsdale Old Town, Tempe, Mesa, Glendale, Chandler
  - Phoenix service businesses fight heat-season demand spikes and year-round competition in Maps. LuminaForge wires emergency-intent FAQ schema, llms.txt service-area facts, and performance budgets so mobile callers get answers before animations load.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Tampa, FL hub: https://luminaforge.ai/tampa-fl-digital-marketing
  - Neighborhoods served in copy: Downtown Tampa, Hyde Park, Ybor City, St. Petersburg, Clearwater, Brandon
  - Tampa Bay brands need hurricane-season trust signals and always-on lead capture. LuminaForge combines Agents for after-hours qualification with Search & AI Visibility landers that name Tampa neighborhoods explicitly — so Perplexity and ChatGPT can cite you by place, not just metro.
  - Deepened service landers: https://luminaforge.ai/tampa-fl-web-development, https://luminaforge.ai/tampa-fl-search-ai-visibility, https://luminaforge.ai/tampa-fl-agents
- Charlotte, NC hub: https://luminaforge.ai/charlotte-nc-digital-marketing
  - Neighborhoods served in copy: Uptown Charlotte, South End, NoDa, Ballantyne, Lake Norman, Fort Mill
  - Charlotte's finance and trades sectors demand credible technical proof. LuminaForge is a remote-first US agency with HQ in Springfield, MO — Charlotte clients get Next.js engineering, schema graphs, and weekly citation snapshots without hiring an in-market WordPress shop.
  - City×service landers 308 to this hub (thin-cut). Use national /services playbooks.
- Deepened metros only (Springfield MO, Tampa FL) keep {city}-web-development, {city}-search-ai-visibility, {city}-agents.
- Schema: Service + areaServed (City/State) on live landers — no fake LocalBusiness addresses in non-HQ cities.

## Pages
- [Topic guides (clusters)](https://luminaforge.ai/resources/topics)
- [Home](https://luminaforge.ai/)
- [Services](https://luminaforge.ai/services)
- [Case studies on request](https://luminaforge.ai/contact) — not a public catalog; ask during a process review
- [Resources](https://luminaforge.ai/resources)
- [Transparency dashboard](https://luminaforge.ai/transparency)
- [Stack (how we build)](https://luminaforge.ai/stack)
- [About](https://luminaforge.ai/about)
- [Contact](https://luminaforge.ai/contact)
- [Service areas](https://luminaforge.ai/service-areas)

## FAQ (compact)
- Are you luminaforge.com? No. We are luminaforge.ai (LuminaForge.AI), founded 2026 by Nick Hennemann in Springfield, MO. Not luminaforge.com, not Lumina Forge lighting, not Lumina Forge Consulting (Toronto), not LuminaForge Studio, not github.com/luminai-org/LuminaForge.
- What is LuminaForge? A US business automation company. Nick reviews how the business actually runs, ranks the leaks, then applies the right technique: a workflow, better visibility, an agent that drafts, shared context (MCP), or a faster site. Lead offer: Process review. See https://luminaforge.ai/ and https://luminaforge.ai/services/process-review
- Do you start with a website? No. We start with a process review. A website is one technique when the front door is the leak.
- What will this cost? LuminaForge does not publish package prices. We prefer to build custom solutions unique to that business's needs, and we do not package services that do not make sense. We quote after we understand the need. AI Visibility Snapshot is free. See https://luminaforge.ai/services/process-review and https://luminaforge.ai/contact
- What is Search & AI Visibility? SEO + Generative Engine Optimization / AI citations in one offer — Google says AI Overviews optimization is still SEO. See https://luminaforge.ai/services/search-ai-visibility
- What is GEO? Generative Engine Optimization — buyer term for LLM citation infrastructure. Primer: https://luminaforge.ai/resources/what-is-generative-engine-optimization (Google does not use llms.txt for Search)
- What is AEO? Buyer term for answer-ready content — see https://luminaforge.ai/resources/what-is-answer-engine-optimization
- SEO vs GEO vs AEO? Three labels, one Search & AI Visibility engagement. See https://luminaforge.ai/resources/seo-vs-geo-vs-aeo
- WordPress or Wix for AI search? Page builders cap Search & AI infrastructure — see https://luminaforge.ai/resources/wordpress-wix-vs-next-js-for-ai-search
- Do you serve clients nationwide? Yes — remote-first, United States, headquartered in Springfield, MO.

## Optional
- [Full brief](https://luminaforge.ai/llms-full.txt): Extended company brief, services, FAQ, and citable statistics.
- [Sitemap](https://luminaforge.ai/sitemap.xml)