About / Co-founder

Jana Hennemann
Co-founder, Sales and Marketing Executive
Jana is who you will hear from after your first call with LuminaForge. She and her husband, Nick, started LuminaForge together and run it as a husband-and-wife team. Nick leads the team and the technical work. Jana leads sales and marketing and looks after every client once the work begins.
- Founder of We&Co
- 2020
- Founder of We&Co
- Founded and led WeDames
- 2016 to 2020
- Founded and led WeDames
- In business
- 20+ years
- In business
- LinkedIn followers
- 6,000+
- LinkedIn followers
She built a business on relationships
Jana has spent more than 20 years in business and has been a professional networker for most of them, in Springfield and internationally. From 2016 to 2020 she founded and led WeDames Organization, a community for women in Springfield.
During the pandemic she noticed something in a room of about 50 professionals: only a few of them could actually refer business to each other on a regular basis. So in 2020 she founded We&Co, a Springfield referral network built around small Huddles of 8 to 12 partners whose work fits together. Huddles cover weddings, B2B, B2C, financial, 55+, health and wellness, real estate, and construction. Ambassadors coach each group, and We&Co runs its own platform that tracks attendance and referrals for every Huddle.
“We are in the business of bringing business to local businesses.”
Why she looks after our clients
A referral network only works if people keep showing up and keep trusting each other. Jana has spent years making that happen, one Huddle at a time. She knows what people running local businesses worry about, how they like to be kept in the loop, and what it takes for them to recommend you to a friend.
That is the job at LuminaForge too. Our team does the review and the build. Jana makes sure you always know where things stand, and that working with us is something you would happily tell another business about.
What Jana handles
- Sales and marketing
- How LuminaForge talks about its work, and the first conversations with businesses that might be a fit.
- Your client experience
- After the first call, Jana is your person. She keeps you posted on what is happening and what comes next.
- Handoffs between desks
- When your project moves from the review to the build, she makes sure nothing you told us gets lost.